Analytics consulting workspace
GA4 & GTM Expertise

Make data work for your business

I turn complex analytics into actionable insights. I help teams use GA4 and Google Tag Manager to improve measurement, optimize decisions, and drive measurable growth.

Resume Projects
GA4 Implementation
GTM Setup
Data Strategy
Resume Projects Contact
Badi Jones

Resume

Professional Summary

Expert in designing high-reliability measurement systems, debugging complex tracking issues, and architecting privacy-safe data flows across SAP Commerce, Shopify, WordPress, and custom stacks. Developer-friendly, solutions-oriented, and known for building analytics tools that accelerate QA and improve visibility (Chrome extensions: GA4 Network Inspector, GTM GTAG Inspector). Strong cross-functional communicator trusted by developers, marketers, and executives.

Professional Experience

Senior Analytics Strategist (Contractor)

Smith Commerce | Jun 2025 - Present

  • Lead GA4, GTM, and server-side tagging implementations across SAP, Shopify, and WordPress ecosystems
  • Design tracking architecture, configure privacy-safe data flows, and ensure GDPR/CCPA compliance across multi-domain sites
  • Build and debug JavaScript tagging logic, diagnose data integrity issues, and maintain accurate end-to-end reporting
  • Collaborate with dev, marketing, and product teams to support complex analytics requirements and deliver clean, actionable insights
  • Support attribution and reporting QA across large-scale e-commerce environments

Senior Analytics Engineer

Bounteous x Accolite | Nov 2023 - Mar 2025

  • Led GA4 implementations for high-traffic enterprise clients, including advanced cross-domain setups, multi-property strategies, and schema design
  • Architected migration plans and attribution frameworks supporting reporting continuity
  • Performed GDPR/CCPA audits, resolved PII issues, and guided teams in privacy-safe analytics practices
  • Ran weekly technical office hours to upskill cross-functional teams (dev, analytics, product, marketing)
  • Authored documentation and best practices used across multiple analytics teams

Google Analytics Engineer

Bounteous | Nov 2021 - Jan 2023

  • Migrated 20+ enterprise clients from Universal Analytics to GA4 with custom event schemas, validation plans, and debugging workflows
  • Implemented vendor pixels and APIs including Meta CAPI, TikTok, LinkedIn, and Taboola
  • Built internal analytics documentation and QA frameworks adopted across client teams
  • Trained marketers, developers, and executives on GA4/GTM fundamentals and advanced configurations

Systems Manager

HotelGuides.com | 2014 - 2021

  • Built and maintained multiple AWS-hosted systems including invoicing, reporting, and analytics infrastructure
  • Migrated platform to GTM and UA; optimized tracking with custom JavaScript, A/B testing, and performance improvements
  • Managed MySQL databases (including AWS RDS), automated ingestion of large flat files, and streamlined data workflows
  • Supported PHP and Java applications and created custom backend tools for reporting and operations

Systems Manager

HotelGuides.com + Partner Sites | Jan 2006 - Jan 2014

  • Maintained and updated multiple high-traffic regional content sites (SCIWAY, SCPictureProject, SC Plantations)
  • Handled day-to-day operations including data cleanup, validation, content quality checks, and performance troubleshooting
  • Assisted with PHP, JavaScript, and MySQL development tasks as responsibilities increased
  • Supported early analytics efforts and tracking enhancements across partner sites

Skills

GA4 Implementation

Expert setup and configuration of Google Analytics 4 to capture meaningful data from day one. We ensure proper tracking, custom events, and conversion measurement.

  • Custom event tracking
  • E-commerce integration
  • Conversion setup
  • Data stream configuration
  • BigQuery Export

GTM Setup & Management

Streamline your tag management with Google Tag Manager. We create organized, maintainable tag structures that scale with your business.

  • Container setup
  • Tag implementation
  • Data layer architecture
  • Testing & debugging

Web Development

Develop a comprehensive data strategy aligned with your business goals. We help you identify key metrics and create actionable dashboards.

  • Shopify Customization and Development
  • WordPress Customization and Development
  • Custom Shopify Pixels
  • Custom GTM Templates

Training & Support

Empower your team with hands-on training and ongoing support. We ensure your staff can confidently use analytics tools.

  • Customized workshops
  • Documentation
  • Ongoing consultation
  • Best practices

Audit & Optimization

Comprehensive review of your current analytics setup with actionable recommendations for improvement and optimization.

  • Configuration audit
  • Data quality check
  • Performance review
  • Optimization plan

Custom Solutions

Unique analytics challenges require tailored solutions. We build custom tracking, integrations, and reporting to fit your specific needs.

  • Custom integrations
  • Advanced tracking
  • API development
  • Specialized reporting

Certifications

Google Analytics Certification

Skillshop (2025-2026)

Education

M.S. Internet Engineering

Marlboro College | 2004 - 2006

B.A. Biology

College of Charleston | 2001 - 2004

Portfolio

Projects

Tools and resources built to help analytics professionals work more efficiently

Chrome Extension Development

GTM GTAG Inspector Chrome extension iconGTM GTAG Inspector

Inspect any Google Tag (gtag), including GTM containers, GA4, and Google Ads tags in Chrome DevTools. No container access needed.
Try it!

GA4 Network Inspector Chrome extension iconGA4 Network Inspector

Inspect GA4 network events, including event names, event parameters, ecommerce parameters, and consent rules.

Try it!

Custom Tools

GTM JSON Export to SDR GTM JSON Export tool interface

This is a tool built with PHP that generates a basic solution design reference sheet using your GTM JSON export files (compatible with Google Sheets, Excel, Numbers, etc.). Super easy and extremely useful!

Try it!

Custom Consent Management in GTM

A basic consent management framework, consisting of a custom HTML GTM tag (for the banner HTML and logic) and GTM's template APIs (custom templates), which securely handle the collection of consent choices from the banner.     Try it on this site!

Custom Cookie Banner

CMS Development

shop.ecommercedemostore.com

Built on Shopify Platform - custom domain - Route53 for DNS - Shopify privacy API - Shopify apps for GA4 and consent management to integrate with Shopify's strict privacy features - - Osano, GTM (Google Tag Manager), and Consent Mode initialization installed in liquid template. - Theme customization and Shopify store setup
Check it out!

badijones.com (Custom WordPress Development)

Developed this resume site (badijones.com) from the ground up: • Registrar/ nameserver configuration • DNS zone configuration for badijones.com at AWS/Route53 • Manual / Custom WordPress installation via WordPress.org • Fully custom theme created and customized it (    • Lovable.ai for layout/ design    • Claude.ai for help converting to wordPress theme    • I refactored the theme and further customized)

Get In Touch

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Response Time

Within 24 hours